ICI PARIS XL is a Belgian perfumery chain, part of the A.S. Watson group, and the Belval unit carries the format’s usual mix: designer fragrance from houses like Chanel, Prada and Valentino, alongside skincare and colour cosmetics counters.
On the day of the photo the window carried a sun and body promotion and a new BB stick launch, both time-limited and left out of the description for the same reason as the other beauty shops here.


