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jbc Belval

Belgian family clothing chain in Belval Plaza, with affordable collections for men, women and children, and kidswear featuring Flemish television characters.

Belgian family clothing chain in Belval Plaza. Men, women and children, at prices aimed at buying a season’s worth rather than one piece.

The children’s range is the distinctive part. Alongside the usual collections, JBC makes clothes featuring the characters from Flemish children’s television: Bumba, Samson, Maya the Bee, Vic the Viking. For families from across the Belgian border, or anyone whose children watch those programmes, that is a shop that speaks their language in a way the international chains do not.

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