Belgian family clothing chain in Belval Plaza. Men, women and children, at prices aimed at buying a season’s worth rather than one piece.
The children’s range is the distinctive part. Alongside the usual collections, JBC makes clothes featuring the characters from Flemish children’s television: Bumba, Samson, Maya the Bee, Vic the Viking. For families from across the Belgian border, or anyone whose children watch those programmes, that is a shop that speaks their language in a way the international chains do not.



